LET’S MAKE 2024 THE YEAR OF THE LAGER
Calling all brewers! As the national brewery of the Czech Republic, we want to share with the world how amazing real, quality, Czech-style lager is. That’s why we teamed up with cult Danish brewery Mikkeller to brew #Yearofthelager, a modern Czech-style lager made the traditional way.
Now, together, we’re calling on all you brewers, all over the world, to join us and have a go at brewing your own Czech-style lager. And we’re here to support you along the way. Read on to find out how, and let’s make 2024 the Year of the Lager.
THERE’S GOOD LAGER, AND THERE IS… THE OTHER KIND
Good lager is painstakingly brewed with the finest ingredients – malt, hops, yeast and water. Then they’re given the space and time to tell their story – a long, careful maturation to bring out the best in them, and create something with true flavour and balance.
The other kind of lager… does none of those things. It’s made with corn syrup and other additives, and the lagering time is cut to days or minutes, when it should take weeks. (You probably know the kind of thing we’re talking about…)
You can help us spread the word about real lager by brewing your own and sharing the journey with a global community of brewers using #Yearofthelager. We understand that brewing lager can be a challenge, whether it’s the decoction mashing, extended maturation time or lagering capacity. But don’t worry, we’ve got your back…
THE GOLDEN RULES
At Budvar we’ve been making our lager in the same place, in the same way since 1895, so we know a bit about brewing the perfect beer. And for the first time, our brewmasters have shared their collective decades of brewing expertise to help you on your #YearOfTheLager journey.
Whether you’re a home brewer or part of a team in a state-of-the-art brewhouse, download our Golden Rules Czech Lager Brewing Guide here to get loads of hints, tips and technical information on the art and science of Czech brewing. It features advice on everything from choosing the perfect malt and hops, the composition of perfect brewing liquor, and sage words from our brewers.
HOW TO JOIN US
Get involved by following our Instagram channel (@budvarglobal) for information and inspiration. Start sharing your own brewing journey in photos and film with the hashtag #YearOfTheLager. And remember to tag @budvarglobal with your posts and stories.
Sign up for our newsletter below, and watch our EXCLUSIVE Czech lager brewing webinar, featuring our Global Brand Ambassador Radim Zvanovec and Deputy Brewmaster Petr Košín, where you can learn everything you’ve ever wanted to know about brewing lager.
And together, we’ll all make 2024 the Year of the Lager.
The Year of the REAL Lager.
Na zdraví!
